A Paradigm for the Glorious Tradition of Italian Style

Commissioned by the Royal House of Savoia, Stefano Frecceri, the famous Genoese distiller and perfumer, created this famous fragrance in 1853.

Acqua di Genova soon became a necessary dressing complement of every important person of the epoch and was used widely in all the European Royal Courts. In those years even famous statesmen who marked Italian history, such as King Vittorio Emanuele II, Count Camillo Benso of Cavour and Foreign Affairs Minister Costantino Nigra, used Acqua di Genova to give distinction to their public image. Virginia Oldoini, Countess of Castiglione, who at the time was considered the most beautiful woman in Europe and the maker of Italian fortunes, was so enamored with Acqua di Genova that she introduced the charm of this fragrance to the Emperor Napoleon III of France who became a habitual consumer of it, thereby creating imitation by all French and European bourgeoisie.

Acqua di Genova is an opulent jewel of nineteenth-century taste, created for and used by royalty. After 150 years, Acqua di Genova still retains its original formula and characteristics. To this day, it is still packaged with the same elegant design first used in 1853, employing beautiful, handcrafted glass bottles and gilded labels.

Prizes awarded: 24 golden medals at the following exhibitions: London 1862; Paris 1878; Vienna 1873; Australia 1879; Bari 1892; Florence 1861; Genoa 1855, 1858, 1879, 1884, 1892 and 1914; Lyon 1880; Nice 1872; Melbourne 1888; Milan 1881 and 1891; Naples 1873; Palermo 1891; Perugia 1898; Toulon 1898; Turin 1884 and 1894. Moreover it was conferred an Honour Diploma, Royal Jewel and in 1974 the Golden Plate of New York.

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