Scented Drops from Sparkling Dreams
Everything started with Umberto Nobile, Massimo’s grandfather, a name that has always been synonymous with luxury fragrances. Since the early 30s he represented Nina Ricci perfumes and in 1942, at the height of Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father did the same for his wife in Naples and also Massimo’s brother, who fell in love with a woman from Tuscany, opened a perfumery for his wife. Moved by love of beautiful things and by passion handed down from father to son, Massimo did something different. In 2004, when Acqua di Parma was acquired by LVMH group, he decided to create with his wife Stefania a brand that represents the italian elegance worldwide.
We’ve never followed trends: the main example is that in 2011, when the western world of perfumery went crazy for agarwood, we launched “La Danza delle Libellule”, a vanilla perfume, that became our best seller worldwide. What is important is to keep our sober elegance, that can stand up over time, to meet our customers’ expectations. The first fragrance was Pontevecchio, created in 2004 and distributed in 2005, which marked the beginnig of Nobile 1942’s in the new millennium.
Nobile 1942 has a commercial organization able to support, through a rigorously selective channel, both the distribution of its products and the exclusive national distribution of foreign products of considerable value, personally chosen by Stefania and Massimo Nobile, during the usual research and updating trips.
In addition to the italian ingredients, such as bergamot from Calabria and iris from Florence, we purchase raw materials from where we know they offer the best quality. But above all, all our ingredients respect high quality standards and the natural process of maceration. Italian excellence always captures our attention: we always look for new artists and artisans that create something unique. We use Damask silk from Lorsica, hand blown glass from Altare, filigree from Campo Ligure, leather from Tuscany…. Our perfumes are masterpieces of italian artisanal work.
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