Strict Adherence to Good Taste
Since the early twentieth century Robert Piguet has been a realm of elegance, high fashion, high quality and sophisticated style. Its fragrances tell fascinating stories of places and distant times, they are immortal classics, appreciated for their provocative allure and strongly distinctive character.
Even today, the Robert Piguet Parfums maison continues to amaze us by creating extraordinary innovations in the world of niche perfumery, with bold fragrances that best interpret the originality and luxury that, since its inception, have represented the cornerstones of this important international brand .
Robert Piguet, nicknamed The Prince of Fashion, was born in 1898 in Yverdon, Switzerland to an important family of bankers. At 17, in the face of heavy opposition from family, he left Yverdon for Paris where he studied under the legendary houses of Redfern and Poiret. He opened his first atelier in Paris on Quai Malaquais in 1933 and in 1938 he moved the headquarters of his maison to the famous golden square of Parisian haute couture.
The genius of Robert Piguet is revealed not only in the design of his creations, but also in the ability to identify the young talents of his time, encouraging them and making them work in his atelier. Christian Dior, Hubert de Givenchy, Pierre Balmain were all his students.
While Piguet’s impact on fashion is indisputable, it is his fragrance legacy that has made him legendary. Working with perfumer Germaine Cellier in the late ‘40s, it was Piguet’s Bandit and Fracas that acted as the watershed to a new era in perfumery. These were said to “have a particular feel very characteristic of his trademarks: strict adherence to good taste, true luxury, a horror of the commonplace and an innate sense of seduction.”
Its extraordinary fragrances are no less, collaborating with exceptional “noses” to create iconic and unforgettable fragrances, such as Bandit in which the dark notes of leather, the green ones of musk and the smoky ones of the woods give this perfume a rich and unforgettable character.
The Fracas fragrance allows him to earn a prominent position in the Fragrance Foundation Hall of Fame, in fact, his “nose” Germaine Cellier managed to create a unique and inimitable perfume, perhaps precisely because it was created by the first woman nose in perfumery. Fracas is still very successful today, thanks to its effect hypnotic about people and its ability to make the wearer feel a “real blast”.
Today, with an unrivaled collection of some of the world’s most coveted scents, Robert Piguet’s name endures.
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