Good Things Are Wonderful, Because It’s Wonderful to Feel Good
Guglielmo, together with his brother, sets up a candle company addressed to the religious and devotional sector. We’re back in the 1950s. The business works, achieves a certain level of success, and naturally, our father Evelino follows in his father’s footsteps and joins the company.
Evelino is a visionary. He has new ideas that he wants to try out and decides to make his own way in the world: he opens his own ‘candle factory’, which is both innovative and ethically responsible. The new “Cereria” (a wax factory) derives from an excellent idea: making candles for cakes with raw materials for food use, without creating any risks for the consumer’s health.
The ‘factory’ is set up in a small room of 16 square metres in the family home. We could say that Evelino epitomises the typical Italian artisan: part artist, part inventor, part mechanical engineer. He abandons the steam system used to melt the wax in favour of a methane-powered process with heated water which is definitely cleaner.
It was 1968 and Evelino’s decision to abandon the boilers that burn polluting tar – still used today- and switch to the process based on water and methane, a sophisticated hydraulic system that saves energy and reduces the environmental impact, may have revolutionised production systems, but also turned out to be a winning choice.
The bond with our territory is deep, visceral, unbreakable. With the sea, which crashes on the skin of those who experience it, leaving furrows on the face and traces on the soul. With the hills, which conceal – and at the same time reveal – fabulous stories from the past. Our commitment to zero environmental impact is reflected in the low-temperature melting of wax, and the production of electricity from latest-generation solar sources. But sustainability is a concept that goes beyond the environment, to embrace life in the broadest sense of the word. We want our company to be a place where all employees feel good: because if our goal is to produce creations that emanate grace, it is essential to start with people’s inner well-being.
Our goal is to bring Art and Business together skilfully. Art, such as the artisan wonder of wax and fragrance, in our candles and perfumes. Because certain levels of excellence can only be achieved through fascinating hand-made gestures and rituals.
And business, generating the value that arises from our art, which has a positive effect on our employees, their families and the territory that hosts us. To restore the correct balance between tradition and innovation, always following in the footsteps of our founder, Evelino Terenzi.
Every project, every story, every wonder is born with and from a fragrance. We experience it firsthand every day, and the international brands that select us as their exclusive partners are well aware of this. Our “Nose”, Paolo Terenzi, offers his wealth of experience to the customer, to breathe life into personalised fragrances and direct the style concept of the business. Around these foundations there is spectacular architecture to be built, step by step. This is the valued task of Tiziana Terenzi, Art & Style Director: her consultancy is essential in defining the perimeter of the new creation, through a process that extends to establishing the visual identity, design and storytelling of the new creation.
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