Acqua delle Langhe

Acqua delle Langhe, founded by Alberto Avetta in 2012 in the UNESCO-listed Langhe region, is renowned for its initial trio of fragrances inspired by the locale's rich wine heritage and natural allure. The brand's name highlights the elemental essence of water, reflecting the region's historical sea coverage that enriched the land

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About Acqua delle Langhe

Alberto Avetta has always had a passion for perfume. With determination, enthusiasm and boldness in 2012 he founded the company, registered the trademark and created the first three fragrances – Cannubi, Arborina, Villero – that in less than two years became eight.

“Acqua delle Langhe” was born from the great passion for perfume and the strong bond with the place where each fragrance has been designed and created, the Langhe, indeed…

“Acqua” represents a challenge to the simplicity of the word itself, whose intent is to emphasize these eight fragrances that have as backdrop, a territory known for much else… For its food delicacies, its medieval villages, its rolling hills embroidered by vines. Just on June 2014 the vineyard landscape of Langhe were officially declared on the Unesco World Heritage Site.

In the past, water had completely covered this area. The primordial and fundamental element of life was water of sea… And the sea gave these precious minerals and these essential microelements for giving land fertility and wealth.

The sea has left that particular soft, clear tones, bright sand, typical of the most beautiful beaches on the planet.

Acqua delle Langhe philosophy is to use high quality raw materials, processed with traditional methods that require slowness, patience , care and absolute and continuous attention.

Scents and product image are studied in La Morra, a small village of Langhe, while all the processing steps take place in the laboratory on the outskirts of Milan, where sensitive and passionate hands endeavor to establish any fragrance in a perfect balance between evanescence and persistence. Nothing is left to chance, every essence always arouses and evokes a flow of suggestion in a unexpected and different way.

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Acqua delle Langhe
Acqua delle Langhe

Acqua delle Langhe, founded by Alberto Avetta in 2012 in the UNESCO-listed Langhe region, is renowned for its initial trio of fragrances inspired by the locale's rich wine heritage and natural allure. The brand's name highlights the elemental essence of water, reflecting the region's historical sea coverage that enriched the land

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